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Talk Media Conference Promises Lively "Discourse In The Desert" |
SCOTTSDALE, AZ - February 18, 2008: An all-star lineup of Talk media executives and industry luminaries are convening to address the current and emerging trends and issues at Al Peterson's Talk Media Conference, February 20-22, 2008 at the exclusive Scottsdale Plaza Resort in Scottsdale/Phoenix.
The Talk Media Conference kicks off on Wednesday, February 20 with a 3:30pm keynote presentation by the legendary Paul Harvey, Jr., followed by the Opening Night Cocktail Party at 5:00pm on the Resort's beautiful Cypress Court, sponsored by Jones Radio Networks, where you can catch up with old friends and make new ones.
Thursday, February 21 features a full day of compelling content, starting with Continental breakfast hosted by FOX News Radio and followed by a presentation from sports media icon Dan Patrick and radio pioneer Jimmy deCastro. The tandem will discuss "Bridging The Past And Present Of Talk Media." Topics Dan and Jimmy will cover include: How today's broadcasters are advancing beyond the radio industry to thrive int he global media business; how consumers drive the content they want and expecte; why change is not only necessary, it's good for radio; and how you can succeed by recognizing and embracing shifts in media consumption.
Next up on Thursday is nationally syndicated talker Dave Ramsey, who will give a motivating presentation called, "The Momentum Theorum." This session will cover:
- A proven process to create momentum in any area of your life
- How to set a vision and goals to get where you want to be
- Why the tortoise always beats the hare
- Strategies to help you learn to never, never give up
Thursday's luncheon, hosted by WestStar Talk Radio Network, features special guest Kim Komando from The Kim Komando Show with what promises to be a fun event focused on new technology as it relates to Talk media.
The afternoon of February 21 offers brand strategists Fran & Bill Lytle of Brand Champs in an important session called, "How To Stand Out In A Crowd." This presentation will cover:
- Why brands, like people, are living, breathing entities
- Using behavioral insights of your audience to develop brand tools
- The motivating "touchpoints" for stations and hosts
- Actionable tools to stand out in an increasingly crowded media world.
At 3:15pm, following Fran & Bill Lytle, is McVay Media's News/Talk specialist Holland Cooke, who will cover "The Internet: NOT Radio's Future" with special guests Ken Kohl, President of Acquaint Media in San Francisco, and Paul Gleiser, owner/GM of KTBB/Tyler, TX. If you think the Web is radio's future, you're late. But radio's pre-existing cume, brand equity, contest franchises and advertiser credibility are a head-start that start-up media would kill for! Learn how to catch up quickly with content that listeners want and sponsors crave.
At 4:30pm, renowned programming, management and marketing executive Walter Sabo of Sabo Media leads a discussion on "The 'Perfect' Talk Station.' How would you create the perfect new Talk radio station from the ground up? No rules, no feeds, no sacred cows -- just a blank slate on which you are charged with creating nothing but simply great Talk radio. Learn what trends and qualities will infuence tomorrow's successful stations.
At 5:30pm, the action moves poolside for a relaxing "Happy Hour And A Half," hosted by Talk Radio Network. After a dinner break, delegates are invited to a special "TMC After Hours" party at 9:00pm, hosted by Premiere Radio Networks in Ballrooms A&B.
Friday, February 22 starts with Continental breakfast hosted by Arbitron, followed by "Not Just Another PPM Session" with Arbitron VP/Programming Services Gary Marince. Broadcasters already understand the basics of the Portable People Meter. Now, in an all-new presentation, find out what it really means for the future of Talk radio. Learn what a Unified Panel Sample is and how it's being used to measure daily activities on Talk stations. Discover the latest on the integration of actual on-air audio content with PPM minute-by-minute ratings. Get a sneak peek at breakthrough research that can help answer important questions about your station's ability to hold audiences over the long term. And you'll also see if changes in ratings are due to changes in the PPM panel or are a response to your programming efforts.
Next up on Friday morning is "The Artist's Secret" with Bill McMahon of The Authentic Personality. Learn action steps you can take right now to increase your ability to find and develop gifted air personalities, identify potential stars and create an environment at your station where talent can thrive and grow. Take home unique insights on how to help your station's talents identify the audience they must satisfy, why they shouldn't try to predict what listeners want, and more.
The capstone of the Talk Media Conference is the ABC Radio Networks-hosted Friday luncheon at noon with special guests Mark Levin of the Mark Levin Show, WBAP/Dallas talk host Mark Davis, KVI/Seattle talk host Kirby Wilbur and Sirius Satellite Radio talk host Andrew Wilkow. Expect hot Talk and sizzling opinions from this group of Talk radio pros, as they handicap the upcoming '08 Presidential election, gauge Talk media's influence inside the voting booth, investigate how new media is changing political discussion in America and what possible changes in the White House could mean for Talk radio in 2009.
For more information on many of these speakers, visit our "Who's Attending" section. For a compact version of the full Talk Media Conference Agenda, click on the "Conference Agenda" tab at left.
Al Peterson's Talk Media Conference brings together America's top Talk media programmers, executives and allied industry professionals to engage with a fresh cross-section of industry keynoters, presentations and panels covering key issues facing radio broadcasters, webcasters, networks, syndicators, streaming media, bloggers, podcasters and content providers.
The all-inclusive rate of only $399 includes all sessions, two hosted Continental breakfasts, two hosted coffee breaks, two hosted luncheons and three hosted cocktail parties, Conference goody bag, official Conference Program Guide and more. Register in the lobby of the Scottsdale Plaza Resort at our Registration Desk starting at noon on Wednesday, February 20.
Rooms at the Scottsdale Plaza Resort, pending availability, start at the special rate of only $239/night (single or double occupancy) -- a $50/night savings! Villa or patio suites start at just $289/night, also discounted $50/night.
To book your room, call toll-free 800.832.2025. Be sure to mention the Talk Media Conference. If no rooms are available when you call, ask for a recommendation at one of the many fine hotels close by.
The Conference is proud to welcome our Charter Sponsors: ABC Radio Networks, the Allen Hunt Show, Arbitron, CNN Radio Network, the Dave Ramsey Show, Fox News Radio, Doug Stephan's Good Day, Jones Radio Networks, the Kim Komando Show, Premiere Radio Networks, Radio America, Take On The Day, Talk Radio Network, United Stations, the Wall Street Journal Radio Network and WOR Radio Network.
NTS Aircheck President Al Peterson notes, "Our mission statement for this event is to provide educational experiences and networking that can increase results, revenues and knowledge for everyone who attends. This conference will help you do your job better, not only now but also in the future.”
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